Joshuah Morris Launches Persequi, Bringing AI to Legal Claim Acquisition
October 7, 2026
Joshuah Morris, founder and CEO of Persequi and president of Viribuz Media, has introduced Persequi, an artificial intelligence platform designed to help turn advertising responses into signed, medically qualified legal claims.
The platform focuses on applying AI technology to a specific business challenge: connecting advertising-generated interest with the processes involved in legal claim acquisition. Persequi is designed to support the workflow from initial advertising engagement through claim qualification.
Applying AI to Legal Marketing
Artificial intelligence is increasingly being explored for specialized business applications, including marketing operations, lead management, and customer acquisition. In legal marketing, organizations must manage responses from advertising campaigns and determine which potential claims meet relevant qualification criteria.
Persequi is designed to address this part of the process by bringing AI into the legal claim acquisition workflow. Its stated focus is helping transform advertising activity into signed claims supported by medical qualification.
Rather than positioning AI solely as a general-purpose productivity tool, the platform targets a defined operational area where advertising, lead processing, and legal marketing intersect.
Connecting Advertising and Claim Qualification
Advertising can generate inquiries from individuals who may be eligible to pursue legal claims. Moving from an initial response to a qualified claim, however, involves additional steps beyond generating leads.
Persequi is designed to support this transition by focusing on the process that connects advertising responses with signed and medically qualified claims. The platform’s approach places technology within the broader legal marketing and acquisition process.
The launch reflects the development of specialized AI solutions built around particular business workflows. As organizations evaluate ways to incorporate automation into their operations, platforms focused on defined tasks offer one approach to applying AI to industry-specific requirements.
Joshuah Morris and Persequi
Morris serves as founder and CEO of Persequi while also serving as president of Viribuz Media. Through Persequi, he is introducing an AI-focused platform dedicated to legal claim acquisition.
The platform’s stated purpose centers on the relationship between advertising performance and the qualification of legal claims, with AI serving as a tool to support that process.
About Joshuah Morris
Joshuah Morris is the founder and CEO of Persequi and president of Viribuz Media. His work spans media, advertising, and technology, with Persequi focused on applying artificial intelligence to legal claim acquisition.
Media Contact
Name: Joshuah Morris
Website: https://persequi.ai
Email: joshuah@viribuzmedia.com
Reputation and Visibility Support: Branden Condy, founder of Protect My Brand.
